Billed as “xquisite” and “xotic,” Prince’s upcoming release is music to the nose.

The pop funkster’s new fragrance, 3121, named after his 2006 album, will be unveiled Saturday in Minneapolis during an in-store performance at Macy’s, the scent’s exclusive carrier. Seven charities, including City of Hope, Urban Farming and Sheila E’s Elevate Hope Foundation, will receive 7% of sales made that day at 3121perfume.com.

When Prince began shopping for a perfumer, he rejected big firms and settled on small Philadelphia-based Revelations.

Prince seldom comments about such ventures, but Revelations CEO Larry Couey doesn’t mind sharing details. The Jehovah’s Witness convert “was intrigued by our name,” Couey says. He “liked that we had a fragrance called Truth. He said he’d never smelled the truth.”

 continued….

Advertisements